Fashion Agenda Africa (FAA) is an initiative that is founded on a paradigm of creativity, innovation and sustainable impact in the farm to fashion value chain. FAA is spread across 9 African countries namely, Kenya, Uganda, Tanzania, Rwanda, Botswana, South Sudan, Ethiopia, South Africa and Sudan. FAA’s mantra is to Light another’s candle.
FAA seeks to build, support and empower young passionate fashion professionals to become the best in their field of expertise. FAA’s programs are pegged on skill development through business coaching by ensuring their entrepreneurial acumen is enhanced and have industry knowledge that will enable them to scale organically and soar in that particular ecosystem.
The purpose for FAA is to enable story-proving by telling African stories and actualizing them by having a sustainable brand impact. FAA believes in transformation of its affiliates by way of coaching them and ensuring that the results of growth are visible. The target criteria are enterprises in the 0-5 year stage. These are entrepreneurs who are startups and are in the initial growth stage in the market place.
FAA realizes it is a part of the Orange Economy and United Nations Conference on Trade and Development (UNCTAD) description captures the essence of what FAA wants to achieve in that space . UNCTAD defines the Orange Economy as, “cycles of production of goods and services that use creativity and intellectual capital as their main input. They are classified by their role as heritage, art, media and functional creations.”