Brand Kenya ink partnership to drive up the growth of the local fashion industry
By James Wanzala | Sep 04, 2018 (Standard Media Group)

Brand Kenya Board Chief Executive Officer Ms Floice Mukabana (Right) signing a partnership deal to boost growth of the local fashion industry with Fashion Agenda Africa (FAA) Founder and fashion icon Akinyi E. Odongo (Left) at Brand Kenya Board offices on August 3,2018 Monday morning. (James Wanzala, Standard)

Brand Kenya Board on Monday inked a one-year partnership deal with Fashion Agenda Africa (FAA) to boost growth of the local fashion industry and enhance meaningful conversation between government and the industry.

The partnership will see the two parties engage in an effort to create awareness and encourage the habit among Kenyans to purchase and wear made in Kenya fashion brands within the local and international market.

Kenya’s untapped fashion industry has the potential of creating over 300,000 jobs, according to a recent study by Hivos East Africa, Equity Bank Kenya, and the Association of Fashion Designers of Kenya (AFAD).

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